• Wed. Nov 29th, 2023

Adobe Ends Sale of Photoshop Bundle in China after Business Assessment


Nov 20, 2023

Adobe, a US software firm, has announced that it is discontinuing its China-tailored software bundle from the mainland market following a business assessment. The decision has been made to stop selling the China Photography Plan, which includes popular photo-editing apps such as Photoshop, Lightroom Classic, and Photoshop Express. This plan was introduced in August 2019 and aimed to cater to both professional and amateur photographers in China.

However, customers can still purchase the annual plan for 888 yuan (approximately US$125) for up to five years through Adobe’s official online store on Alibaba Group Holding’s Tmall platform until June 1. The Tmall store will stop accepting new subscriptions to the plan after this date.

Despite discontinuing the China Photography Plan, Adobe remains committed to serving Chinese customers through other plans offered under Creative Cloud. These include graphic design, video editing, web development, and photography software available via the web. Individual apps such as Photoshop are still available for users in China through Adobe’s business-oriented plans like Teams and Enterprise, available through authorized resellers at different pricing levels.

Adobe has not provided any further elaboration on why they have decided to discontinue the China Photography Plan from the mainland market.

Leave a Reply