As a journalist, I have rewritten the article to make it unique and fresh. Here’s my version:
Diane Cha has left her senior job at Gap Inc.’s Athleta brand to join Ayr, a virtual fashion label with just 17 employees and no headquarters or offices. Cha will work from her bedroom in Orange County, California, with a team spread across three time zones from Ojai to Coatesville.
Despite loosening pandemic restrictions, most fashion labels rushed their employees back to the office. However, Ayr took a different approach by permanently shutting down its offices in New York’s Noho neighborhood. Co-founder Maggie Winter and her husband Brice Pattison, vice president of menswear, work from their house in Ojai. This drastic move has led to significant growth for the brand, with annual revenues quadrupling over three years and reaching $50 million this year.
Operating virtually has allowed Ayr to attract more experienced talent from across the country. When Mallory Snyder posted an opening for a senior creative manager on LinkedIn, she received over 5,000 applications within three months. “Opening up the team to the entire country gives us access to a deep well of talent,” Winter says.
Ayr’s success story is proof that virtual work can be just as effective as traditional office setups. With its focus on sustainability and quality denim, Ayr has become a go-to brand for those who value comfort and style without compromising on ethical practices.