• Tue. Mar 28th, 2023

Beer sales are up. What can that inform us about the economy?


Mar 17, 2023

In February, the National Beer Wholesalers Association’s beer purchasers’ index showed an boost in total beer sales year more than year. Segments like sub-premium beers — consider Keystone and Pabst Blue Ribbon — as properly as seltzers saw upticks. Meanwhile, the craft segment suffered the biggest decline across the board.

“Craft beer on a entire we’ve noticed an eight% reduce [in sales]. But we’ve noticed truly a 7% boost in import and domestic, so a lot of price tag-conscious shoppers are out there,” stated Jason Perkins, owner of Perk’s Beer and Beverage in Scarborough, Maine.

Given that opening 4 years ago, Perkins has noticed that beer-only drinkers are far more prepared to broaden their horizons.

“Fifteen years ago, or even almost certainly significantly less than that, it is if you are a beer drinker, you are a beer drinker,” Perkins stated. “And that does not seriously exist any longer. With the younger folks coming by means of now, exactly where it is, you know, a standard evening could be a beer, seltzer and a cocktail or a beer, seltzer and a glass of wine.”

To listen to Perkins’ story, click the audio player above.

There’s a lot taking place in the globe.  By means of it all, Marketplace is right here for you. 

You rely on Marketplace to break down the world’s events and inform you how it impacts you in a truth-primarily based, approachable way. We rely on your economic help to hold producing that achievable. 

Your donation right now powers the independent journalism that you rely on. For just $five/month, you can aid sustain Marketplace so we can hold reporting on the factors that matter to you.  

Leave a Reply