• Sat. May 25th, 2024

Bet365 Joins Forces with 1/ST Technology to Expand Horse Racing Offerings in the US

BySamantha Nguyen

Mar 27, 2024
1/ST Technology forms partnership with Bet365 in the United States

Bet365, a Tier-1 operator in the gambling industry, has announced a partnership with 1/ST Technology, the global leader in gambling-platform solutions. Through this collaboration, Bet365 will bring horse racing to its United States customers through the use of 1/ST Bet, the signature product of 1/ST Technology.

The partnership aims to enhance Bet365’s offering by providing a top-notch service for U.S. sports betting audiences and introducing them to a 24/7 international horse racing program. 1/ST Bet is an innovative ADW platform that features AI-assisted tools to enhance the user experience for both new horse racing enthusiasts and seasoned horseplayers, granting access to the entire 1/ST horse racing ecosystem.

This agreement highlights the market leadership in pari-mutuel tote and ADW technologies held by 1/ST Technology, which offers a range of products and services including Xpressbet, Monarch Content Management, and AmTote International brands. Keith Johnson, chief revenue officer of 1/ST Technology expressed excitement about the partnership, emphasizing the opportunity to showcase 1/ST Bet’s excellence in pari-mutuel horse racing wagering to Bet365’s customer base.

A spokesperson for Bet365 echoed this sentiment, noting their excitement for the milestone partnership with 1/ST Technology as a significant step in their U.S. expansion strategy while emphasizing their commitment to innovation and customer satisfaction.

By Samantha Nguyen

As a content writer at newsqwe.com, I am passionate about crafting engaging and informative articles that captivate our audience. With a background in journalism and a keen eye for detail, I strive to deliver content that is not only well-researched but also adds value to our readers' lives. From breaking news stories to in-depth features, I take pride in my ability to tell compelling stories that resonate with our diverse audience. When I'm not typing away at my keyboard, you can find me exploring new cafes, practicing yoga, or getting lost in a good book. I am thrilled to be a part of the newsqwe.com team and look forward to sharing my love for writing with all of our readers.

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