According to a new research by Channelnomics, the perception of distribution as an outdated part of the legacy channel is a common misconception. In reality, distribution is not just surviving but thriving and evolving. This evolution has become increasingly significant for vendors and partners, as it helps them achieve strategic goals.
The survey conducted by Channelnomics in collaboration with GTDC revealed that vendors and partners expressed high levels of satisfaction with their distribution partnerships. This satisfaction stems from the substantial benefits they receive, including access to new markets, increased sales, and improved customer service. Distributors are now seen as vital partners in navigating market complexities.
The results of the survey align with the proactive steps that distributors are taking to stay ahead of the curve. They are investing in new skills and resources to meet the changing demands and expectations of their customers. Distributors understand the importance of staying ahead of the competition and adapting to changing market trends.
The key takeaways from this year’s Summit were discussed in detail in the podcast “In the Margins.” Hosts Larry Walsh and Amy Henderson highlighted the insights from this year’s meeting, which was attended by top distributors and vendor executives. The Summit marked a pivotal moment for the distribution sector, underscoring its dynamic nature and adaptability.
Distribution is no longer just a part of the legacy channel; it has transformed into a critical component for business success. Vendors and partners now recognize the value of their distribution relationships, seeing distributors as vital partners in achieving strategic goals. As such, it is important for companies to invest in their distribution channels to stay competitive in today’s fast-paced business environment.