On Sunday, Super Bowl LVIII aired on CBS and was the most watched program in television history, according to CBS Sports. The announcement was based on initial data from Nielsen Media Research and Adobe Analytics. Final Nielsen numbers are expected to be released on Tuesday. During the game, the Kansas City Chiefs defeated the San Francisco 49ers 25-22 in overtime — only the second Super Bowl ever to go into overtime.
CBS Sports’ coverage attracted a total audience of 123.4 million average views across all platforms including the CBS Television Network, Paramount+, Nickelodeon, Univision, CBS Sports and NFL digital properties. This record-setting viewership surpassed last year’s title game which drew 115.1 million viewers. The game was also streamed more than any other Super Bowl in history by CBS Sports.
In an email to Paramount employees, President and CEO Bob Bakish praised the game as “officially one for the record books” and a “monumental and historic win” for the company. The halftime performance featured iconic R&B artist Usher along with special guests Alicia Keys, Ludacris, and more. Taylor Swift also made an appearance during the game as she is dating Chiefs tight end Travis Kelce and has been spotted at numerous Chiefs games this season. Her attendance increased viewership and ticket sales as reported by CBS News Philadelphia.
Christian Olaniran is a Digital Producer for CBS News Baltimore where he writes stories on diverse topics including politics, arts, culture