• Sun. May 26th, 2024

Cashing in on Name, Image, and Likeness: The Growing NIL Industry in College and High School Sports

BySamantha Nguyen

Mar 27, 2024
Top 10 College Sports Athletes Who Earn Zero from Name, Image, and Likeness Deal

In recent years, college and high school athletes have been able to profit financially from their name, image, and likeness (NIL). Nike and Gatorade are among the leading brands that have partnered with top student-athletes. For example, LeBron James’ son, Bronny James, has an estimated NIL value of $4.9 million.

During March Madness, university basketball star Caitlin Clark has been making headlines not only for her on-court performances but also for securing lucrative deals with major brands such as Nike, Gatorade, and State Farm. Ayden Syal, CEO of NIL marketing platform MOGL, notes a significant increase in March Madness sponsorships and influencer-marketing campaigns in recent years.

The NIL industry has become a billion-dollar business since its introduction to amateur sports in 2021. On3 tracks these partnerships and ranks student-athletes based on their annual NIL Valuation, considering factors like roster value performance, influence, exposure

By Samantha Nguyen

As a content writer at newsqwe.com, I am passionate about crafting engaging and informative articles that captivate our audience. With a background in journalism and a keen eye for detail, I strive to deliver content that is not only well-researched but also adds value to our readers' lives. From breaking news stories to in-depth features, I take pride in my ability to tell compelling stories that resonate with our diverse audience. When I'm not typing away at my keyboard, you can find me exploring new cafes, practicing yoga, or getting lost in a good book. I am thrilled to be a part of the newsqwe.com team and look forward to sharing my love for writing with all of our readers.

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