When upon a time, Cowboys owner Jerry Jones spent a lot of cash to bring Deion Sanders to Dallas. Would Jones attempt to do it with the hottest coach in all of sports? Jones wasn’t asked that particular query through a Sunday post-game discussion with reporters. But it is clear that Jerry believes in Deion.

“Let me inform you a thing,” Jones mentioned of Deion. “He’s a hell of a coach. He’s a hell of a coach.”

Can Jerry see Deion coaching in the NFL?

“He influences folks and of course that is component of it in the NFL,” Jerry mentioned. “But I do not want to go there for the reason that you know exactly where that begins going each and every which way. But [Deion] can influence and lead to with his stature, his substance, what he is, as properly as his personal character, becoming capable to get inside and function with you on an person basis. I’m a solution of that with him.”

Beyond influencing players, Deion delivers. Saturday night’s late-beginning (and incredibly late-finishing) Colorado State-Colorado game gave ESPN its fifth most effective college football rating EVER, with an typical of 9.three million viewers. In the age of widespread cord cutting, that is beautiful. Also, Colorado has entirely sold out all of its household games for the initial time ever, by means of TheAthletic.com.

The influence goes beyond football games. Through Austin Karp of Sports Business enterprise Journal, the season premiere of 60 Minutes, featuring a profile of Deion, drew the largest audience for the show considering the fact that January 2021, with 11.eight million viewers.

Yes, it aids that the show had a huge lead-in audience from Jets-Cowboys (25.eight million). Nevertheless, several stuck about, presumably for a lot more Deion.

The sports planet cannot get adequate of Deion. And that could be adequate to get some owner out there to come to be prepared to attempt to place with each other a economic present that will make Deion, who told Wealthy Eisen final week that he does not assume he can motivate wealthy NFL players, prepared to at least give it a attempt.