• Wed. Nov 29th, 2023

Digitalization Slows Down Amid Post-Pandemic Uncertainty


Nov 22, 2023

A recent study has shed light on the state of digitalization among domestic companies in Austria. Despite the availability of digital networking interfaces and IT systems to make data available, only 25 percent of companies have implemented digitalization in their business models. This is particularly concerning as the digitalization boom of 2020 and 2021 is now on the decline. According to Michael Zettel, Austria boss of Accenture, only three percent of companies surveyed are considered “digital champions,” while 65 percent have low levels of digitalization and 32 percent have medium levels.

However, it’s not all bad news for domestic companies in Austria. Almost 80 percent of companies have incorporated sustainability into their top management level, with a significant number investing in renewable energies and sustainable building concepts. A combination of sustainability and digitalization is seen as having great potential, as the current study suggests that the full potential of digital tools to achieve sustainability goals has not yet been recognized and utilized.

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