This week, the martech industry is buzzing with exciting news about Siteimprove’s latest generative AI features and Iterate.ai’s new interplay app-coder.

In the world of programmatic ad tech, marketers are revolutionizing the way they target their media. Eric Sandberg, Managing Director at Dynata, explains that clients used to rely on audience demographics or behavioral targeting to reach their audiences, but now programmatic ad tech allows for quicker and more efficient targeting to specific segments.

CMOs have a valuable role in driving business growth with the technology available today. Celia Fleischaker, Chief Marketing Officer at isolved, highlights how intent data can provide insights into what interests prospects and customers, which can be used to drive programs across the organization.

The SalesStar Podcast has featured several notable guests this week. In episode 188, Debbie Braney, Vice President of Demand & Brand Marketing at Glassbox, discusses optimizing customer journeys. Episode 187 features Curtis Tingle, EVP and CMO at Vericast, discussing building end-to-end digital campaigns. And in episode 186, Carol Howley, CMO at Exclaimer shares her insights on using email signatures to drive marketing and sales efforts.