• Tue. Mar 21st, 2023

Far-correct extremists operating Skye soap small business


Mar 18, 2023

Clean &amp Pure Soap is getting run by far-correct extremists (Image: Newsquest)

An organic, eco-friendly small business on Skye is getting run by far-correct figures higher up in the white nationalist group Patriotic Option.

Clean &amp Pure Soap advertises itself as “handmade on the isle of Skye working with higher high-quality ingredients”, touting its palm oil and cruelty cost-free credentials and stating that its “packaging and wrapping is eco-friendly”.

Its web page tells possible clients that they will obtain 1g of “native British” wildflower seeds to assist regenerate the countryside, as effectively as supplying guidelines on how to plant them.

On the other hand, The Herald can reveal that the small business is run by Claire Ellis, Patriotic Alternative’s Scotland admin officer whose fiancé is Kenny Smith, a former BNP member who is the national admin officer for the group.

PA’s Scottish branch is described by anti-fascist and anti-racist group Hope Not Hate as “perhaps its most active” and has gained interest in current weeks for protesting against asylum seekers getting housed in Erskine.

Study A lot more: How the tiny town of Erskine became a flashpoint for racial hate

Ms Ellis described the small business on a PA reside stream as an try at becoming “financially steady on my own” just after getting suspended from her job for refusing to put on a mask.

Asked by the Herald about her item she mentioned: “My items are created from the finest all-natural high-quality components and sourced locally exactly where feasible to cut down my eco footprint.

“Clean &amp Pure Soap also supports environmental problems, gifting Native Wildflower seeds with every single order to help our bees. I’m not certain if this tends to make my items nationalist per se, I even so am a proud nationalist.”

Sam Melia, a different major figure in the organisation, mentioned on the similar get in touch with that getting “self-sufficient” is a essential target for these with prominent roles in PA due to the threat of getting exposed by anti-fascist and anti-racist groups.

David Lawrence, a senior researcher at Hope Not Hate says: “They’re a tiny group but really intense, they make attempts to hide their extremism behind a sort of ‘family-friendly’ image.

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“Putting across this ‘wholesome’ image is partly to undercut charges of extremism.

“PA as an organisation are really substantially a fascist organisation, they’re led by a man who recommends Mein Kampf to his audience, they’re rife with holocaust deniers, hardcore anti-semites and the rest of it but there’s this try to whitewash their image and I feel these slightly kitschy brands play into that.

“It’s also a way to funnel dollars into the organisation so it can help its activism.

HeraldScotland: Clean & Pure Soap's website

HeraldScotland: Clean &amp Pure Soap’s web page

Clean &amp Pure Soap’s web page (Image: Newsquest)

“They see themselves as dissidents outdoors of the mainstream so they’re attempting to set up signifies of help outdoors the mainstream mainly because they’re conscious the huge majority of society views their politics with disgust.

“They’re conscious they could drop their jobs more than some of the beliefs that they hold, so it is a way to safe against that.

“They see it as a way of reaching (economic) independence and therefore getting capable to throw themselves a lot more completely into activism, but these are really tiny issues – I’d be interested to know the annual revenue of Clean &amp Pure Soap but I doubt it is vast.”

Ms Ellis was previously primarily based in Teighnmouth, Devon, and served an organiser for PA’s south-west branch, which flew a banner more than Manchester City’s Etihad Stadium in April 2022. She announced in May possibly of that year that she’d be moving to Scotland to “start a new life” alongside Mr Smith.

Initially from Slough, she claims to have served in the Royal Navy. She got engaged to Mr Smith at Patriotic Alternative’s conference in Scotland in October 2022.

HeraldScotland: Kenny Smith and Claire Ellis are leading figures in white nationalist group Patriotic Alternative

HeraldScotland: Kenny Smith and Claire Ellis are major figures in white nationalist group Patriotic Option

Kenny Smith and Claire Ellis are major figures in white nationalist group Patriotic Option (Image: Newsquest)

The enterprise was founded alongside Jody Swingler, a preferred streamer inside the far-correct movement who gained national interest when, working with a pseudonym, she espoused the so-known as ‘Great Replacement Theory’ in an LBC telephone-in with Labour leader Sir Keir Starmer in 2020.

Ms Swingler described Ms Ellis as “the boss” of the enterprise in a video get in touch with of PA activists in November 2021, which integrated leader Mark Collett. She is no longer involved with Clean &amp Pure Soap.

Collett, a different former BNP member who has expressed admiration for Adolf Hitler and known as AIDs a ‘friendly disease’, stated in the get in touch with that: “we’ve been constructing a network of nationalist businesses… all other ethnic groups are really superior at maintaining their dollars inside their personal group”.

Study A lot more: Erskine hotel asylum seekers row: inside a neighborhood meeting

Mr Lawrence says: “One of the central aims of the group is to develop cohesive far-correct communities: in their perfect planet a society away from society.

“They’re attempting to establish their personal communities away from the mainstream and they view these enterprises, partly, as a way to do that – to attempt and hold dollars inside their group.

“It’s an emphasis on internal trade and attempting to help every single other in that way and I feel that is the most important aim.”



As effectively as obtaining stalls at PA events and the group’s national conference in Scotland, Clean &amp Pure Soap has sold its items at craft fairs with no indication of the activity it aids to fund. The Herald can reveal Ms Ellis had a stall at a craft fair held at Dornie and District Neighborhood Hall on November 18 and 19. There is no suggestion organisers had any understanding of the far-correct hyperlinks of the small business.

Other individuals seem to be similarly unaware of the white nationalist hyperlinks to the enterprise. Ms Ellis was lately named ‘Maker of the Month’ by micamoma.co.uk, one particular of her suppliers. Micamoma could not be reached for comment but there is no suggestion they are conscious of the far-correct hyperlinks of Clean &amp Pure Soap.

Although the enterprise presents itself on its web page as getting an environmentally conscious, hand-crafted item and hides its connection to the intense correct, Ms Ellis’ Twitter web page for the small business declares in its bio: “ethno nationalist and loves getting white. Supporter of Patriotic Alternative”.



Clean &amp Pure Soap was named amongst Patriotic Alternative’s advisable Christmas gifts for 2021 and is listed on the web page of Claymore Books, the far-correct publishing imprint founded by Mr Smith.

Mr Smith, who twice stood for election in Glasgow’s Springburn as a BNP candidate, was accused by Unison of obtaining waved a swastika on Hitler’s birthday on the Isle of Lewis.

He was ousted from the BNP just after leaks posted on the party’s web page recommended he was involved in operating a weblog which disparaged then leader Nick Griffin as effectively as Mr Collett.

Study A lot more: Dunoon man arrested for distributing material of far-correct group

Mr Smith was discovered guilty final year of firearms offences. Each he and Ms Ellis have been photographed in Erskine protesting the housing of asylum seekers in a neighborhood hotel.

There are a quantity of other organizations supplying a supply of funding for Patriotic Option.

One particular such small business is Grandma Towlers, run by PA deputy leader Laura Towler and her husband, Sam Melia. The company’s web page states that it is “separate” from any other organisation but that “profits from the sales… will be invested back into projects that assist our folks and our communities”.

Ms Swingler and Ms Ellis each appeared on a reside stream run by the Towlers in August 2021 exactly where their item was advertised as ‘pro-white handmade soap’.



Other enterprises advisable by Claymore Books involve Celtic Moon candles, Faithful Hound Honeys &amp Syrups and Maypole Antiques. The Celtic cross is a symbol regularly made use of by far-correct groups.

Even though PA is a fringe group with just a handful of hundred members it harbours an intense ideology, with a lot of members such as Mr Collett obtaining hyperlinks to extremist group National Action, a neo-Nazi group which is the 1st far-correct organisation to be banned by the British government given that Globe War II ended.

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