In the fast-paced world of academia, textbooks and exams often take precedence. However, for Northwestern University senior Cameron Freeman, her entrepreneurship minor and artistic flair have led to a dazzling success story with NU Dazzle—an Instagram business that has swept the Evanston campus by storm with its array of bedazzled merchandise.
Freeman’s journey to start NU Dazzle began when she noticed that companies that made custom game day clothes often neglected Northwestern. Determined to fill this gap in the market, Freeman started making shirts by hand, selling about 20 white Hanes tank tops with simple designs before taking a break during her junior year abroad.
After returning from her travels, Freeman reinvented NU Dazzle with a wider range of bedazzled clothing and a more precise method of creating designs using stencils. With a focus on custom game day clothes, it was clear that there was an opportunity to capitalize on Northwestern apparel. Freeman’s eye for art and design, combined with her entrepreneurship minor, provided the perfect foundation for her to launch NU Dazzle.
The success of NU Dazzle is a testament to Freeman’s creativity and business acumen. Her ability to identify and capitalize on a gap in the market has created a business that has resonated with the Northwestern community. As NU Dazzle continues to gain popularity, it is evident that Freeman’s artistic and entrepreneurial talents have laid the foundation for a truly sparkly success story.