Courtesy of IAS
Frequent Sense Networks, and Integral Ad Science have struck a pact to give secure, information-driven options in the kids’ marketing industry.
Frequent Sense Networks, a for-profit affiliate of Frequent Sense Media, creates and curates secure content material experiences for children, and was behind the launch of Sensical, a streaming-video hub for kids amongst two and ten. Integral Ad Science performs to location advertisements in secure environments
Below terms of the pact IAS will tap into Frequent Sense Networks’ insights and proprietary information to support their client base location and handle campaigns, although complying with the Children’s On the internet Privacy Protection Rule, which imposes specific needs on operators of sites aimed at children below the age of 13.
“Common Sense Networks remains deeply committed to producing secure, wise options for brands via the meaningful sources at our disposal, anchored by our proprietary information and contextual targeting options,” says Frequent Sense Networks COO Jad Dunning, in a statement. “We appear forward to operating closely with IAS to raise market awareness about COPPA compliance for their brand partners who want to location secure, contextually relevant campaigns on a broad set of digital content material.”
Advertisers have extended been concerned about difficulties surrounding so-referred to as “brand security,” and these worries have only grown in a globe grown far more reliant on social media.
“Integral Ad Science supplies advertisers with the most actionable information to drive superior final results although safeguarding their brands,” says Yannis Dosios, Chief Industrial Officer at IAS, in a ready statement. “By operating with Frequent Sense Networks, we are delighted to provide advertisers a potent new tool for guaranteeing that their advertisements are operating in a brand secure and appropriate atmosphere. As a father of 3, I am proud that IAS is top the way in safeguarding kids from having exposed to inappropriate marketing.”