• Mon. Feb 26th, 2024

From Cable to Streaming: The Decline of Traditional Television and the Rise of a New Viewership Demographic


Feb 12, 2024
Jon Stewart Makes a Comeback to a More Mature, Niche Audience — on Every TV Screen

Jon Stewart is set to return to “The Daily Show” for the first time since 2015, with a new format and target audience in mind. Recent trends show that the average age of a “Daily Show” viewer has increased significantly while viewership has also decreased considerably. This pattern reflects the overall decline of traditional television as consumers shift from cable to streaming platforms. The result is a decrease in viewers at an older age.

Since 2015, prime-time TV has seen a major decline in viewership across broadcast and cable networks, with the median age of the viewer rising from 51 to 62. This trend is also evident in late-night TV, where Stewart’s popularity was once iconic, but now both viewership and age demographics are struggling. While these trends were predictable, the sudden shift towards streaming platforms has accelerated the decline much earlier than expected.

The ever-expanding range of streaming services has undoubtedly undermined the traditional television market. Netflix, an increasingly popular platform, boasts members with vested stakes in the traditional market. This transition is changing the market significantly, leaving traditional television networks in a state of flux as they struggle to adapt to the changing landscape of consumer viewing habits.

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