• Thu. Apr 25th, 2024

Germany’s Adidas National Shirts: Rebranding ‘4’ to Avoid Nazi Associations

BySamantha Nguyen

Apr 2, 2024
Germany Bans Adidas from Selling Number 44 Shirt Due to Nazi SS Connotations

The German Football Association (DFB) has announced that they will redesign the number ‘4’ on Adidas national shirts following controversy over its similarity to the symbol used by the SS, the Nazi paramilitary units. This decision comes after social media users began creating T-shirts with the number ’44’, which resembled the Schutzstaffel logo.

As of Tuesday, the customization option for German team jerseys has been removed from Adidas’ websites, while it remains active for other nations’ kits. An Adidas spokesperson emphasized the company’s opposition to xenophobia, anti-Semitism, violence, and hate in any form.

The move to create an alternative design for the number four demonstrates a commitment to addressing concerns raised by the public regarding potentially offensive imagery. It is important for sports organizations and brands to be mindful of the potential impact of their designs and customization options. The DFB announced that they will work with their partner 11teamsports to create an alternative design for the number four that complies with UEFA rules.

By Samantha Nguyen

As a content writer at newsqwe.com, I am passionate about crafting engaging and informative articles that captivate our audience. With a background in journalism and a keen eye for detail, I strive to deliver content that is not only well-researched but also adds value to our readers' lives. From breaking news stories to in-depth features, I take pride in my ability to tell compelling stories that resonate with our diverse audience. When I'm not typing away at my keyboard, you can find me exploring new cafes, practicing yoga, or getting lost in a good book. I am thrilled to be a part of the newsqwe.com team and look forward to sharing my love for writing with all of our readers.

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