• Thu. Apr 25th, 2024

Google Chrome’s Incognito Mode Now More Transparent as Company Deletes Improperly Collected Data and Commits to Blocking Third-Party Cookies

BySamantha Nguyen

Apr 2, 2024
Millions of browsing data collected in Chrome’s incognito mode to be deleted by Google

In January of this year, Google updated the disclaimer for its Chrome browser’s Incognito mode. This change came after a class action lawsuit was filed against the company in 2020 by Google Chrome users who claimed that the private browsing mode was not as private as it should be. The lawsuit alleged that user activity is tracked even when Incognito mode is activated, with the collection of device data and IP addresses.

Google reached an agreement with the complainants in December of last year, resulting in an updated disclaimer for Incognito mode. The new disclaimer clarifies that websites visited in incognito mode can collect data and track online activity. According to the Wall Street Journal, Google has now committed to deleting “billions” of browsing data improperly collected in Incognito mode as part of the December agreement. Additionally, Google has pledged to block third-party cookies by default in its browser for the next five years.

These updates and agreements aim to address concerns raised by users regarding privacy and confidentiality while using Chrome’s Incognito mode. By taking steps towards transparency and data protection, Google is demonstrating its commitment to safeguarding user privacy moving forward.

By Samantha Nguyen

As a content writer at newsqwe.com, I am passionate about crafting engaging and informative articles that captivate our audience. With a background in journalism and a keen eye for detail, I strive to deliver content that is not only well-researched but also adds value to our readers' lives. From breaking news stories to in-depth features, I take pride in my ability to tell compelling stories that resonate with our diverse audience. When I'm not typing away at my keyboard, you can find me exploring new cafes, practicing yoga, or getting lost in a good book. I am thrilled to be a part of the newsqwe.com team and look forward to sharing my love for writing with all of our readers.

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