• Tue. Dec 5th, 2023

Google Unveils Fourth Installment of ‘Black-Owned Friday’ Business Spotlight


Nov 21, 2023

Google’s “Black-Owned Friday” initiative is a positive move towards supporting and celebrating Black-owned businesses and products during the holiday shopping season. In its fourth year, the program is a partnership between Google and the U.S. Black Chambers, Inc., and aims to spotlight and support Black-owned businesses and products, encouraging shoppers to buy from smaller, local brands.

The program includes a mini-site featuring products from Black-owned businesses, along with a new music video from actor Keke Palmer. Additionally, there’s a dedicated search tool to find local Black-owned businesses and a collection of tips for these brands to maximize their seasonal promotions.

Google’s initiative provides more specific focus for smaller brands within the big-name rush of Black Friday, potentially helping to expand the reach and sales potential of Black-owned organizations. By redirecting some of the Black Friday spending towards Black-owned and operated businesses, the program aims to help these organizations thrive during the holiday shopping season.

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