Google’s “Black-Owned Friday” initiative is a positive move towards supporting and celebrating Black-owned businesses and products during the holiday shopping season. In its fourth year, the program is a partnership between Google and the U.S. Black Chambers, Inc., and aims to spotlight and support Black-owned businesses and products, encouraging shoppers to buy from smaller, local brands.
The program includes a mini-site featuring products from Black-owned businesses, along with a new music video from actor Keke Palmer. Additionally, there’s a dedicated search tool to find local Black-owned businesses and a collection of tips for these brands to maximize their seasonal promotions.
Google’s initiative provides more specific focus for smaller brands within the big-name rush of Black Friday, potentially helping to expand the reach and sales potential of Black-owned organizations. By redirecting some of the Black Friday spending towards Black-owned and operated businesses, the program aims to help these organizations thrive during the holiday shopping season.