Brompton has a bit of a cult following. If you have a single, you get it. They’re weird. They’re cool. You can take them anyplace. The super lengthy head tube and seat post give the bikes their distinct appear and enable them to fold down in beneath 20 seconds to be carried anyplace.
In reality, that is how they have been invented. When Andrew Ritchie moved to London as a young engineer in 1975, he wanted a superior way to get about. Currently, Brompton Bicycle organization is the biggest bicycle manufacturer in the UK.
The “World’s Smallest Bike Shop”
This week the London organization opened the initial of its type “Micro Junction” retailer in Brooklyn. Dubbed the World’s Smallest Bike Shop, the 70 square foot space is on Front Street in DUMBO—one of Brooklyn’s most photographed and most iconic neighborhoods. PR Newswire reports that the “Micro Junction retailer presents New York residents and guests a opportunity to envision the new life-style Brompton can present by saving riders space and time.”
Guests are encouraged to take a “selfie test ride” by meandering about the bike paths along the East River and tagging their photographs with @BromptonUSA and #tryBrompton. Also, if New Yorkers want a tiny far more time to attempt a Brompton in their genuine lives, they can take benefit of a cost-free, two-week trial present.
“We’re on a mission to make life in cities far more practical and far more exciting. The Micro Junction notion is a reflection of that objective,” Juliet Scott-Croxford, Brompton President of North America, mentioned in a press release. “Brompton tends to make every day life with a bike quick mainly because you can take our bikes anyplace, avoiding theft and connecting multi-modal journeys.”
New Yorkers can now obtain any Brompton to be delivered to their dwelling, or choose a single up at the flagship retailer, Brompton Junction, on Bleeker Street in the West Village.
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Micah Ling is a freelance writer who lives in the mountains of Colorado. She splits her cost-free time in between mountain biking and trail operating.
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