The IMEX-EIC Innovation in Sustainability Award recognized Location Canada’s company occasion sustainability advancements via the Canadian Company Occasion Sustainability Strategy

VANCOUVER, BC, Might 25, 2023 /PRNewswire/ – Location Canada, the national tourism organization, is proud to be the recipient of the 2023 IMEX-EIC Innovation in Sustainability Award, acknowledging the organization’s commitment to driving sustainability and innovation via the Canadian Company Occasion Sustainability Strategy. Launched in the spring of 2022, Location Canada’s Canadian Company Occasion Sustainability Strategy is a initial-of-its-type national plan aimed at enhancing the financial, socio-cultural, and environmental sustainability practices of company events hosted in Canada.

“This is a outstanding recognition for Canada and our company events neighborhood. It signals that Location Canada has laid down a marker for modify, globally, alongside our city partners,” says Marsha Walden, President and Chief Executive Officer, Location Canada. “We’re on track to developing a much more resilient, sustainable and regenerative future for tourism.”

Adds Virginie De Visscher, Senior Director, Company Events, accepting the award for Location Canada. “We’ve constantly stated that sustainability calls for a collaborative strategy. This reaffirms that we are all in this collectively as we perform to attain our industry’s target of net zero. We are so grateful to be recognized — and appear forward to continuing to drive modify inside our sector by displaying the environmental, socio-cultural and financial impacts of sustainable company events.”

Granted annually, IMEX-EIC Innovation in Sustainability Award nominations are evaluated by a worldwide panel of judges across the company events sector primarily based on a set criterion that measures:

• Innovation
• Collaboration
• Financial, socio-cultural, and environmental effect
• Legacy
• Commitment to continuous improvement
• Commitment to sector education

“A large congratulations to Location Canada! As the sector sets its sights on adapting to Net Zero targets, the need to have for innovation increases. The creativity and commitment to collaboration evident in this year’s entrants has been actually inspiring to see.” says Carina Bauer, CEO, IMEX Group.

Events Sector Council (EIC) CEO Amy Calvert adds, “The IMEX-EIC Innovation in Sustainability Award champions the organizations and leaders whose actions are making a constructive effect on the atmosphere and communities, as effectively as strengthening the worldwide company events sector as a complete. The IMEX-EIC Innovation in Sustainability Award locations a quite deliberate concentrate on innovation, inventive pondering, and collaboration. This strategy along with a culture that supports accelerating effect via the energy of the collective is a single that serves as a model for our sector.”

To date, sixteen Canadian destinations are participating in the International Location Sustainability Index (GDS-Index) as portion of the Canadian Company Events Sustainability Strategy. These destinations are: Banff Lake Louise, Calgary, Charlottetown, Edmonton, Halifax, Kelowna, Montréal, Niagara Falls, Ottawa, Québec City, Saskatoon, St. John’s, Toronto, Vancouver, Victoria, and Winnipeg. After comprehensive in the spring of 2024, the Canadian Company Occasion Sustainability Strategy will present turnkey financial, socio-cultural, and environmental sustainability applications to worldwide customers to drive action, raise requirements, and propel the complete company occasion sector toward becoming much more sustainable.

Quotes

“A year ago, nearly to the day, Location Canada launched its Canadian Company Occasion Sustainability Strategy at IMEX Frankfurt 2022 beneath the leadership of Virginie De Visscher (Senior Director, Company Events, Location Canada). A accurate champion for sustainability and an individual whose passion and dedication toward continuous finding out goes effectively beyond the workplace, this award is a testament to Virginie’s strategy. We appear forward to ongoing collaboration with our sector as we continue to drive action and raise the requirements for company occasion sustainability in Canada.”

Chantal Sturk-Nadeau
Executive Director, Company Events, Location Canada

About Location Canada
At Location Canada, we think that tourism enhances the good quality of life of Canadians and enriches the lives of guests. We think that Canada’s diversity, its greatest asset, is also what touches travelers’ hearts most deeply.

Our mission is to influence provide, and construct demand for the advantage of locals, communities and guests via top analysis, alignment with public and private sectors, and advertising Canada nationally and abroad. In addition, our Company Events group leverages in-depth worldwide marketplace evaluation to target international clusters aligned with Canada’s priority financial sectors.

Our perform in location improvement guarantees that we are in a position to sustain a premier 4-season tourism economy that is regenerative in nature — supporting our economy and the atmosphere.

Location Canada’s Company Events group is charged with increasing Canada’s share of international company events by advertising the country’s one of a kind meeting, convention, and incentive occasion possibilities. By driving awareness of Canada’s top financial strengths and how regional know-how capital can elevate company events, Location Canada’s Company Events group aids international organizations meet with objective in Canada.

Location Canada is a Crown corporation wholly owned by the Government of Canada.

Supply Location Canada