The NFL has announced that it will continue advertising on social media platform X, despite recent difficulties and concerns over content moderation. NFL Chief Media and Business Officer Brian Rolapp stated that the league will continue advertising on the platform because its fans are present.
However, a recent incident where the platform allowed a harmful anti-Semitic message has raised concerns about the platform’s ability to moderate content effectively. The platform has been criticized for allowing viewpoints that are considered harmful under the guise of free speech, sparking widespread debate surrounding reasonable limits on content that can be posted.
This raises questions for advertisers and potential impacts on the user base. The NFL is currently considering whether to support X financially and indirectly endorse the approach by purchasing ads there. So far, the NFL has stood firm in its support of the platform.