• Thu. Apr 25th, 2024

Record-Breaking Women’s Basketball Betting Booms as Fanbase Surges

BySamantha Nguyen

Apr 2, 2024
Iowa-LSU game attracts record-breaking betting interest in women’s sports

Women’s sports are gaining traction at a time when betting on them is also surging. This is due to the emergence of extraordinary talents like Caitlin Clark and increasing valuations of women’s sports franchises. The viewership of the women’s Sweet 16 on ESPN hit a record high, marking an impressive 96% increase from the previous year.

Despite this, only 26% of bettors are women, according to the American Gaming Association. However, sportsbooks recognize the enormous opportunity presented by tapping into the growing female fanbase. A recent LSU-Iowa game featuring star players Caitlin Clark and Angel Reese, alongside renowned coach Kim Mulkey, emerged as the top betting event on Monday, surpassing popular professional sports leagues like the NBA, MLB, and NHL.

Another highly anticipated game was between the University of Connecticut and the University of Southern California, with star player Paige Bueckers putting up an impressive performance. This game ranked as the third-highest betting event of the day for sportsbooks. Both FanDuel and DraftKings reported significant interest in women’s basketball games, with DraftKings mentioning that the games even rivaled the handle of NFL games from the previous season.

As we head into the women’s Final Four, sportsbooks like FanDuel are already seeing a high level of engagement. Iowa is favored by 2.5 points over UConn while South Carolina has an 11.5 point advantage over NC State. The popularity of women’s sports is on the rise, creating a new frontier for sportsbooks and fans alike.

In conclusion, while there is still room for improvement in terms of female participation in sports betting, it is clear that there is a growing interest in women’s sports among both bettors and fans alike. As more athletes excel in their respective fields and teams gain larger audiences, it will be interesting to see how this trend continues to develop in future years.

It should also be noted that despite this surge in interest from men and women alike; only 26% of bettors are women according to American Gaming Association which presents a huge opportunity for tapping into female fanbase by Sportsbooks who have started recognizing it.

The recent growth in viewership for women’s basketball games has led to record-breaking betting numbers at sportsbooks such as FanDuel and DraftKings who have reported significant interest in these events.

Furthermore, with just over 20% representation among bettors compared to men’s leagues like NFL or NBA; there’s still much potential left untapped within this demographic when it comes to making wagers on these events.

With all these factors combined; it seems safe to say that Women’s sport will continue its upward trajectory both commercially as well as culturally in coming years ahead!

By Samantha Nguyen

As a content writer at newsqwe.com, I am passionate about crafting engaging and informative articles that captivate our audience. With a background in journalism and a keen eye for detail, I strive to deliver content that is not only well-researched but also adds value to our readers' lives. From breaking news stories to in-depth features, I take pride in my ability to tell compelling stories that resonate with our diverse audience. When I'm not typing away at my keyboard, you can find me exploring new cafes, practicing yoga, or getting lost in a good book. I am thrilled to be a part of the newsqwe.com team and look forward to sharing my love for writing with all of our readers.

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