• Tue. Mar 5th, 2024

Rooted in Success: Sally Beauty Partners with The Black Hair Experience to Celebrate Black Hair Culture


Feb 13, 2024
Sally Beauty Introduces ‘Rooted In Science’ Series in Celebration of Black History Month

The Black Hair Experience, an organization dedicated to celebrating Black hair and culture, has partnered with Sally Beauty, a leading destination for high-quality hair color and care, to debut the first “Rooted in Success” event series. The organization also incorporates a partnership with Sally Beauty which is committed to celebrating Black hair and culture.

The “Rooted in Success” event series will start with two pop-up events on Saturday, February 24 in Atlanta, and Saturday, March 16 in Washington DC. The timing of this event is significant as it coincides with Black History Month and Women’s History Months. This allows for engagement between students from Historically Black Colleges and Universities (HBCUs), entrepreneurs, Black- and female-founded beauty brands, and consumers.

Sally Beauty currently carries an extensive assortment of over 100 textured hair brands – over 50 of which are Black-owned or founded including national brands like SheaMoisture, Kaleidoscope, Mielle Organics among others. Additionally, six Black-founded emerging brands from Sally Beauty’s small business focused Cultivate Accelerator Program are also available at the retailer.

As part of their commitment to building an ecosystem that fosters connections within the textured hair community, Sally Beauty will offer active HBCU enrolled students in the US a discount of 10% off both in-store and online purchases during Spring 2023.

John Goss, president of Sally Beauty stated that “We believe beauty is a powerful form of self-expression and we see it as our role to facilitate access beyond quality products by providing opportunities for influential industry leaders to engage, inspire and connect with consumers and young entrepreneurs.” At Rooted in Success, they will showcase founder-led stories from both emerging and established Black beauty leaders while celebrating this partnership through local events year round.

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