• Tue. May 28th, 2024

S Group Defies Grocery Store Sales Decline with Price Reductions and Market Share Growth

BySamantha Nguyen

Mar 27, 2024
S Group’s market share increased last year as the sole trading group

Despite a second consecutive year of decline in grocery store sales, the S Group was able to buck the trend with an increase in market share thanks to price reductions that appealed to consumers. According to Nielsen IQ, the S Group’s market share increased by 1.3 percentage points to 48.3 percent, with grocery sales growing by 8.9 percent from the previous year, outpacing the overall industry growth.

On the other hand, the K Group and Lidl saw a decrease in their market share by 0.9 percentage points and 0.2 percentage points respectively, despite both focusing on affordability through different strategies. The K Group emphasized throw-in offers and low-cost own products while Lidl launched a new loyalty program.

The overall sales volume of grocery stores declined by 1.1 percent from the previous year, despite a six percent increase in sales value due to rapid inflation. Online grocery shopping accounted for 626 million euros in sales, growing by only 6.7 percent compared to the previous year.

Nielsen IQ’s grocery store register data is compiled annually in collaboration with trade groups and operators and provides insights into the performance of the industry since 1978.

By Samantha Nguyen

As a content writer at newsqwe.com, I am passionate about crafting engaging and informative articles that captivate our audience. With a background in journalism and a keen eye for detail, I strive to deliver content that is not only well-researched but also adds value to our readers' lives. From breaking news stories to in-depth features, I take pride in my ability to tell compelling stories that resonate with our diverse audience. When I'm not typing away at my keyboard, you can find me exploring new cafes, practicing yoga, or getting lost in a good book. I am thrilled to be a part of the newsqwe.com team and look forward to sharing my love for writing with all of our readers.

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