Samsung, a global technology giant, is set to unveil its latest flagship smartphone series, the Galaxy S24. The launch event will take place on January 17, 2024 in San Jose, California, USA. Customers will be able to pre-order the Galaxy S24, Galaxy S24+, and Galaxy S24 Ultra models starting from January 18. The devices will be available for pre-order starting from January 26 and general availability for consumers begins on January 30.
While Samsung has not yet announced the prices of the new series, it is expected that they will follow a similar pricing policy to the Galaxy S23 series. The Galaxy S24 could start around $900 while the Galaxy S24+ and Galaxy S24 Ultra will likely cost $1,000 and $1,200 respectively. With this release, Samsung aims to increase its earnings in the first quarter by introducing One UI 6 based on Android 14 and featuring specially developed artificial intelligence features.
In addition to revealing the launch event details and pricing strategy, Samsung has also confirmed that the new phone series will be showcased at an exclusive event held in San Jose instead of New York. This decision reflects Samsung’s commitment to generating excitement and anticipation leading up to the launch date as they highlight the new features and capabilities of the Galaxy S24 series.
The promotion of Samsung’s new flagship smartphone series is set to begin with a bang as customers can pre-order their desired models just two days after the launch event on January 18th. The devices are expected to be available for pre-order starting from January 26th before being made available for general consumption on January 30th, just one month before Valentine’s Day.
Overall, Samsung’s decision to hold an exclusive launch event in San Jose is expected to generate significant buzz around their latest flagship smartphone series. With its cutting-edge features and capabilities combined with a competitive pricing strategy and exciting promotion campaign, it is clear that Samsung is looking forward to making a big impact in the smartphone market once again with their upcoming release of the Galaxy S24 series.