EXECUTIVE Adjustments: The outside conglomerate Columbia Sportswear Business has revealed that 1 of its important brand leaders is stepping down due to overall health factors.
Following 16 years with the business, Mark Nenow, president of the Sorel brand, has resigned “in order to concentrate on his overall health,” according to a statement issued by Columbia Friday afternoon.
Final year he led Sorel to net sales of $347 million, mentioned Columbia Sportswear’s chairman, president and chief executive officer Tim Boyle. “His leadership has been invaluable to this business, and we want him the extremely very best.”
Through an earnings contact final year, Boyle enthused about how Sorel’s sneaker designs and wedges “contributed to phenomenal demand and brand heat.” As such, Columbia revealed plans to invest far more deeply in item and demand creation with the aim of Sorel becoming a $1 billion brand. At that time the business mentioned it expected Sorel to be its quickest-expanding brand, with a 20 % to 22 % anticipated compound annual development price more than the subsequent 3 years. That was a important element in the Portland, Oregon-primarily based sportswear company’s purpose of adding far more than $700 million in net sales by 2025.
A further in-residence executive, Craig Zanon, senior vice president of emerging brands, has stepped in to take on Nenow’s former responsibilities, as the business searches for his successor.
Nenow joined the business in 2007 to head up its division. In the years that followed he worked to evolve the Sorel label from a men’s winter operate boot specialist to a far more style-inclined year-round women’s-led brand. He took on the best leadership job eight years later and zeroed in on the functionality of Sorel’s boots, sandals, sneakers and other designs.
With Nenow at the helm in 2015, the Sorel Capsule Apparel Collection — parkas and jackets for guys and ladies — debuted. A lot of of the similar capabilities identified on its line of footwear such as heavy-duty clasps and triple-sewn stitching had been incorporated into the collection. Far more lately, Sorel’s headquarters moved into a single-use creating on Columbia Sportswear’s key campus in Washington County in Oregon.