The Pure South Handpicked 55 Day Aged Beef from Alliance Group’s Pukeuri plant in Oamaru has been making waves on the global stage, earning two prestigious awards at the World Steak Challenge in London last week. The beef won both the best grass-fed steak and the best ribeye steak, standing out among the competition with its exceptional qualities.

Shane Kingston, general manager of sales and marketing at Alliance Group, emphasized that these accolades are a testament to the hard work and dedication of the farmers who consistently produce some of the best grass-fed red meat in the world. He said that their commitment to quality is reflected in every aspect of their production process, from sourcing high-quality cattle to carefully aging the beef in vacuum bags for up to 55 days.

The ribeye steak, specifically, has caught the attention of many with its unprecedented levels of tenderness, along with a robust, zesty, buttery, and creamy flavor profile that provides a deeply satisfying savory experience. Priced at around $25 for 500g, it is an unparalleled dining experience that showcases the skill and care that goes into producing this top-of-the-line beef. These awards serve as a reminder of just how exceptional Pure South Handpicked 55 Day Aged Beef truly is and how much effort goes into producing such a high-quality product.