The Super Bowl LVIII was a record-breaking event in various ways, with the NFL achieving its most significant milestone yet. With an average of 123.4 million viewers across all platforms, including CBS, Paramount+, Nickelodeon, Univision, and CBS Sports and NFL digital properties, including NFL+, it surpassed last year’s record by seven percent. The game between the 49ers and Chiefs was watched by more than 200 million people at some point during the broadcast.
However, with a total population of 340 million Americans, it begs the question of what the other 140 million people were doing during the game. Despite this milestone achievement, there is still much to be explored about the Super Bowl’s popularity and cultural significance. This raises questions about how other events compare to the Super Bowl in terms of viewership numbers and cultural relevance. As such, there is still much work to be done in understanding the Super Bowl’s impact on American culture and its role as one of the most-watched events in the United States.