Super Bowl LVIII, which was broadcasted live on CBS, has broken the record for the most-watched program in television history. The game drew in an average of 123.4 million viewers across all platforms, including CBS Television Network, Paramount+, Nickelodeon, Univision and NFL digital properties. This number surpassed the previous year’s Super Bowl (115.1 million) and marked a 10% increase from last year’s viewership.
The game itself was filled with exciting storylines, including Patrick Mahomes winning his third career Super Bowl MVP award, joining Tom Brady and Joe Montana as the only three-time winners in league history. Taylor Swift attended the game and was featured throughout the broadcast, as well as Usher starring as the halftime performer alongside several guests like Alicia Keys and Ludacris. The second half and overtime were one of the most thrilling moments in Super Bowl history.
The success of Super Bowl LVIII can be attributed to its multiplatform reach, drawing viewers from CBS Television Network, Paramount+, Nickelodeon, Univision and NFL digital properties including NFL+. Final Nielsen data will be available Tuesday to provide more detailed information on viewership.