• Sat. May 25th, 2024

Tesla Offers One-Month Free Trial of Full Self-Driving Technology Amid Softening Demand and Price Competition

BySamantha Nguyen

Mar 26, 2024
Elon Musk announces Tesla will provide US customers with month-long trial of driver-assist technology

Tesla, an electric car manufacturer, is offering a one-month free trial of its Full Self-Driving (FSD) technology to US customers, announced CEO Elon Musk. This move comes as the company faces softening demand and increased price competition, putting pressure on sales and margins. Musk has been promoting the FSD software, priced at $12,000, as a potential source of profit for Tesla. However, achieving full autonomy has been a challenge due to regulatory and legal scrutiny of Tesla’s safety and marketing practices.

In a social media post on X, Musk announced that all US cars capable of FSD will have the feature enabled for a one-month trial starting this week. He has instructed Tesla staff to provide demonstrations of FSD to new buyers and owners of serviced vehicles, in an effort to showcase the capabilities of the technology. Despite Musk’s enthusiasm for the software, the adoption rate of FSD has been declining in North America, with only 14% of customers purchasing the package in the third quarter of 2022, down from a peak of 53% in 2019.

Tesla’s margins have been impacted by a price war with competitors and lower FSD take rates. The company has warned of slower delivery growth this year as it focuses on producing its next-generation electric vehicles. Analysts believe that Musk’s recent push to demonstrate FSD is aimed at boosting deliveries and revenues, in line with past end-of-quarter tactics. The FSD software, which requires active driver supervision, is also available as a subscription for $199 per month.

By Samantha Nguyen

As a content writer at newsqwe.com, I am passionate about crafting engaging and informative articles that captivate our audience. With a background in journalism and a keen eye for detail, I strive to deliver content that is not only well-researched but also adds value to our readers' lives. From breaking news stories to in-depth features, I take pride in my ability to tell compelling stories that resonate with our diverse audience. When I'm not typing away at my keyboard, you can find me exploring new cafes, practicing yoga, or getting lost in a good book. I am thrilled to be a part of the newsqwe.com team and look forward to sharing my love for writing with all of our readers.

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