• Wed. May 29th, 2024

Tesla’s One-Month Trial of Full Self-Driving Technology and Margins under Pressure

BySamantha Nguyen

Mar 26, 2024
Tesla to Offer One-Month Trial of Driver-Assist Technology for Customers

Tesla CEO Elon Musk has announced that both new and existing customers in the United States will receive a one-month trial of the company’s driver-assist technology, Full Self-Driving (FSD). In addition to this trial, Tesla staff will be required to provide demonstrations of FSD to new buyers and owners of serviced vehicles. The details were confirmed by two emails verified by a Tesla source.

Tesla’s sales and margins are under pressure from price competition and softening demand. FSD is an add-on feature priced at $12,000, which allows vehicles to navigate city streets. Despite Tesla’s branding of its driver-assisting systems as Autopilot and Full Self-Driving, the company emphasizes that these features do not make its vehicles autonomous and require active driver supervision.

Elon Musk confirmed on social media platform X that all US cars capable of FSD will be enabled for the one-month trial this week. The trial will apply to new sales of Tesla models X, S, and Y, according to the company’s website.

Tesla’s margins have been negatively impacted by a price war with competitors that began over a year ago. In January, Tesla anticipated “notably lower” sales growth for the year as it shifts its focus to the production of its next-generation EV, codenamed “Redwood.” Additionally, Tesla is facing increased regulatory scrutiny of its self-driving systems and other aspects in the United States and some European countries. In December, Tesla recalled nearly all of its 2 million vehicles on US roads to implement new safety measures.

The reporting was conducted by Jyoti Narayan in Bengaluru and Hyun-Joo Jin in San Francisco, with editing by Gerry Doyle.

By Samantha Nguyen

As a content writer at newsqwe.com, I am passionate about crafting engaging and informative articles that captivate our audience. With a background in journalism and a keen eye for detail, I strive to deliver content that is not only well-researched but also adds value to our readers' lives. From breaking news stories to in-depth features, I take pride in my ability to tell compelling stories that resonate with our diverse audience. When I'm not typing away at my keyboard, you can find me exploring new cafes, practicing yoga, or getting lost in a good book. I am thrilled to be a part of the newsqwe.com team and look forward to sharing my love for writing with all of our readers.

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