• Mon. Feb 26th, 2024

The Daily Show Faces Uncertain Future in the Age of Streaming and Aging Viewers


Feb 12, 2024
Jon Stewart Makes a Comeback on Television with a Smaller, Older Audience

Since my last visit, the situation has taken a turn for the worse. I had previously reported on how “The Daily Show” was facing similar challenges to linear TV as a whole. The trend of multiple generations abandoning TV in favor of streaming services such as Netflix or social media platforms like YouTube and TikTok has continued unabated.

Those who still watch TV are an increasingly aging and shrinking group, according to data from Nielsen. In 2015, the show attracted 103 million viewers per night, but that number has now dropped to just 57 million. Additionally, the median age of TV viewers has jumped from 51 to 62.

Nielsen’s data also shows a decline in average viewership across both prime-time TV and late-night TV since 2015, particularly among younger adult viewers. The median age of TV’s remaining viewers continues to rise as well.

Despite these trends, it is not clear how Stewart and his fans will fare in this challenging landscape. It remains to be seen what the future holds for both “The Daily Show” and linear TV as a whole.

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