R&B singer Usher will take center stage at the 2024 Super Bowl half-time show, performing a medley of his biggest hits. The opportunity to perform was presented to him by Jay-Z, who is also the CEO of Roc Nation, the company responsible for producing the performance. Jay-Z has praised Usher as the ultimate artist and showman, citing his incredible singing voice, choreography and ability to connect with fans through his music.
Usher has been dreaming of performing at the Super Bowl half-time show for years and sees it as an honor he will never forget. He has promised to give fans an unforgettable experience and thanked everyone who made this opportunity possible. While the Super Bowl half-time show is not a paid gig, it is a hugely expensive undertaking that requires a considerable amount of production costs. Despite this, performers are almost guaranteed to see a significant increase in record sales and streaming figures after their performance. For Usher, this means that his new album COMING HOME is about to reach a whole new audience, translating into a very nice payday after all.