Walmart Business has spent the past year developing innovative solutions and services for small businesses, including a dedicated membership program and personalized app experience. Now, Walmart is helping small businesses prepare for holiday office celebrations by launching its Holiday Party Shop and Employee Gift Finder solutions. These solutions are designed to assist businesses and nonprofits in saving time and money while preparing for holiday parties.
Walmart has partnered with TikTok star Corporate Natalie to provide expert advice and a curated shopping experience for holiday party needs. The retailer also offers tailored product recommendations through the Gift Finder tool, allowing shoppers to sort ideas by price range, customer rating, availability, delivery speed, and brand.
As part of its robust omnichannel infrastructure, customers can utilize same-day delivery or curbside pickup for online orders. Additionally, Walmart Pay is available for members who prefer to shop in-store, allowing them to complete their transactions using the shared payment method in the Walmart Business app.
These flexible offerings reflect Walmart’s strategic focus on creating a B2B buying experience that caters to the diverse needs of everyday shoppers while still meeting the nuanced expectations of small business owners and operators. According to Ashley Hubka, SVP and General Manager of Walmart Business, “We recognized that we had both the capabilities and the opportunity to really focus on them in a way that we had never done before.” As our strategy has evolved and our ecommerce capabilities have advanced to where they are now, we felt like we had the grounding and bandwidth to think more about businesses as customers.”