• Sun. Apr 21st, 2024

Yahoo Acquires Artifact News App to Enhance Personalization for Users

BySamantha Nguyen

Apr 3, 2024
Yahoo acquires Artifact technology, plans to integrate it into Yahoo News

Yahoo has recently acquired Artifact, a news app developed by the founders of Instagram, Kevin Systrom and Mike Krieger. The app uses AI technology to personalize content for users based on their activity and preferences. Although initially announced as being closed due to market opportunities, the founders have now decided to keep it running with the help of Yahoo.

This acquisition means that Artifact will no longer operate independently but its personalization technology will be integrated into Yahoo services such as Yahoo News. As a result, users can expect to see a more personalized experience when using Yahoo services in the near future. This move highlights a growing trend of incorporating AI and personalization technology into various platforms in order to enhance user experience and engagement.

By Samantha Nguyen

As a content writer at newsqwe.com, I am passionate about crafting engaging and informative articles that captivate our audience. With a background in journalism and a keen eye for detail, I strive to deliver content that is not only well-researched but also adds value to our readers' lives. From breaking news stories to in-depth features, I take pride in my ability to tell compelling stories that resonate with our diverse audience. When I'm not typing away at my keyboard, you can find me exploring new cafes, practicing yoga, or getting lost in a good book. I am thrilled to be a part of the newsqwe.com team and look forward to sharing my love for writing with all of our readers.

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