Beyond Meat (BYND) recently launched an expanded selection of its “Crumbles” product line, which has received certification from both the American Heart Association’s Heart-Check program and the American Diabetes Association’s Better Choices for Life program. The company aims to challenge the negative perceptions that plant-based foods are considered “highly processed” products. CEO Ethan Brown of Beyond Meat discusses these new products and their overall market strategy with Yahoo Finance Executive Editor Brian Sozzi.

Beyond Meat’s nutrition and medical communities have supported their products, highlighting their nutritional value and health benefits. Despite pushback from traditional meat industry players trying to position their products as unhealthy, Beyond Meat continues to receive recognition for its health-oriented products. This article was written by Nicholas Jacobino, providing a summary of Beyond Meat’s new product offerings and their efforts to promote healthier plant-based options. For more expert insight and the latest market action, viewers can watch the full episode of Yahoo Finance Live.