The construction project on Highway 395 N in Gardnerville has caused a significant loss of revenue for businesses located near it. Heather Leonard, owner of Brown Bear Designs, has seen a 35% decrease in sales since the project began. She expressed how the construction has scared away customers and put her business in “panic mode”. Marissa Mills, owner of Luminary Books, also noted a loss of foot traffic and is struggling to keep her business afloat.

Despite the challenges, both Leonard and Mills are optimistic about the revitalization of downtown Gardnerville once the construction is completed. In the meantime, they are urging the community to support local businesses during this difficult time. Mills has implemented creative measures such as hosting after-hours events and setting up an online shop to make shopping more convenient for customers.

As they navigate through the construction period, Leonard and Mills hope to receive continued support from their community to ensure the longevity of their businesses. They emphasize the importance of shopping local and choosing to support small businesses over larger corporations to help sustain their livelihoods.