OneTeam Partners and Altius Sports Partners (ASP) have announced a multiyear agreement, uniting two major players in the group licensing and NIL spaces. While financial details of the agreement were not disclosed, the partnership will consist of ASP educating school partners and athletes on the group licensing opportunities available through OneTeam. This includes the opt-in process for the upcoming EA Sports college football game.

Additionally, ASP will utilize its expertise to enhance strategy services for OneTeam and provide advice on growth opportunities within the college space. OneTeam, established as a joint venture between the NFLPA and MLBPA in 2019, has been heavily involved in the college and professional sports sectors. The organization aims to maximize the value of athletes’ rights through group licensing, marketing, media, and venture investing.

ASP currently advises more than 40 Division I athletics departments through consulting services and its on-campus GM Program. ASP Brands also facilitates collaborations between brands and athletes through national NIL campaigns on behalf of major companies like Powerade and Shake Shack. This partnership between OneTeam Partners and Altius Sports Partners is expected to bring new opportunities and resources to athletes and school partners in the group licensing and NIL spaces.