The latest study by SplitMetrics has shown that smartphones are increasingly being used for professional purposes. Microsoft’s LinkedIn, Zoom, and Microsoft Teams are among the top productivity tools with millions of downloads in the business category. In terms of productivity apps, Google Drive, Google Calendar, Microsoft OneDrive, Google Assistant, and Google Keep are among the most popular.
The study also highlighted some of the apps that experienced significant growth in downloads year-on-year. Lopay: Payments & POS saw a 339% increase in 2023, followed by Etsy Seller (329%), JobSwipe (221%), Parcel Tracking – pkge Mobile (144%), and Shopify (83%). On the productivity front, PDF Reader – PDF Viewer led with a remarkable 701% growth, followed by Notepad (457%), All Document Reader (431%), Google Tasks (29%), and Link to Windows (21%).
According to Thomas Kriebernegg, General Manager of SplitMetrics, the data underscores the popularity of tools that aid productivity and effective work management. The increasing demand for user-friendly business and productivity apps can be attributed to the rise of on-demand services, remote work, and mobile entrepreneurship. Although user acquisition costs may be higher in the business category, the high engagement levels and potential value that users bring present substantial market opportunities.
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