Gundersen Health System and Bellin Health have officially merged under the name Emplify Health. The merger was finalized in December of 2022, with a goal of increasing access, creating a culture of empathy, and enhancing population health outcomes.
The new name is a combination of “empathy” and “amplify,” representing a commitment to understanding and increasing the well-being of patients and communities. Scott Rathgaber, CEO of Bellin and Gundersen Health System, explained that Emplify is reflective of their shared values.
The rebranding process will take place over the next few months, with all hospitals and clinics changing their name to Emplify Health. Entities like Gundersen Medical Foundation and The Bellin Health Foundation will retain their names and not be affected by the merger at this time. Funds received by each foundation will continue to be used for the purposes intended by the donors.
Patients can expect to receive care from the same providers and staff at the same locations they are familiar with. Rathgaber mentioned that transitioning to Emplify Health is expected to take several years to complete.
The announcement of the new brand and name change is copyrighted to WEAU in 2024, with all rights reserved.