New World Foods, a healthy snacking company within the Valeo Foods Group, has launched SIDES, a new product range in collaboration with the popular YouTube group, the Sidemen. The high-protein, low-calorie meat snacks come in three delicious flavors – Buffalo Chicken, Chipotle Steak, and Korean BBQ Steak. These snacks are inspired by the Sidemen chicken shops that are becoming increasingly popular across the UK.

The SIDES range is a continuation of New World Food’s successful Wild West Steak Strip ambient range, combined with the massive appeal of the Sidemen. These meat snacks offer a healthier alternative to the often high-calorie, high-sugar snacking options available. James Newitt, CEO of New World Foods, expressed his excitement for the launch of these new products and the effort that went into creating them. He looks forward to seeing how consumers respond to them.

The Sidemen have been expanding into FMCG space in recent months and view this collaboration as key to their global growth strategy. Ethan ‘Behzinga’ Payne of the Sidemen is thrilled about bringing SIDES healthy snacking products to retail stores across the UK, making them more accessible to a wider audience.

Robin Mehta CEO of SIDES highlighted that this collaboration brings together two brands with unique strengths – The Sidemen’s signature sauces and New World Food’s expertise in meat branding. The result is a meat snack range that offers unmatched flavor and quality. The team at SIDES is excited about potential growth both in UK and internationally with these innovative products.