Despite facing challenges such as declining new construction, high interest rates, inflation, and a general reluctance to buy, the furniture trade industry is still seeing some success with companies like XXXLutz. With the insolvency of Kika/Leiner and the closure of half its branch network, XXXLutz was able to capture some of the released sales worth 300 million euros.

In response to the crisis, XXXLutz has adapted by offering more affordable and smaller furniture options. The decline in new buildings but rising rents has led to a demand for smaller and cheaper furniture items, particularly for rental apartments. To meet this demand, XXXLutz has engaged in an aggressive price war, advertising heavily and offering a variety of sales lines both in-store and online.

Despite the challenges in the industry, XXXLutz has managed to achieve a small profit in Austria. The company has grown to become the second-largest furniture retailer in the world after Ikea with sales of around 6 billion euros and 27,000 employees. To expand its reach and market share, XXXLutz has made strategic investments in other furniture retailers such as Poco, Conforama, and Lipo.

Recently, XXXLutz made a significant acquisition with the takeover of Home24. This acquisition allowed the company to integrate household goods chain Butlers into its branches in Germany and Austria. Recognizing the importance of online sales, XXLutz has invested heavily in its online business platform making up a significant percentage of total sales.

XXXLutz continues to expand despite a dense network of furniture dealers in Austria by planning new locations in Vienna and Linz as part of its overall growth strategy positioning itself as a major player in the furniture industry.