German Chancellor Olaf Scholz has joined the popular video platform TikTok, two months before the summer European elections and ahead of a trip to China. This move by Scholz was prompted by his staff recognizing the trend of politicians gaining support through TikTok as a strategic decision before the elections.

As TikTok gains popularity among European decision-makers, concerns over its influence on the political landscape are growing. In Finland, there are calls to ban the platform due to harmful content and fears of user data being shared with Chinese authorities. The rise of far-right and extreme right parties on TikTok has also sparked concern across Europe, with the Identity and Democracy Group of the European Parliament emerging as the largest audience on the platform.

The impact of TikTok on political power dynamics is becoming evident, as seen in Finland where young people’s favorite parties align closely with the platform’s trends. In Germany, the far-right Alternative for Germany party has found success on TikTok, attracting a significant following among 14-29 year olds. The party’s anti-immigration and anti-establishment views resonate with young audiences on the platform.

For politicians like Scholz and AfD’s Maximilian Krah, TikTok has become a battleground for engaging with young voters and shaping political narratives. The platform’s influence on elections is undeniable, with visibility on TikTok becoming a key factor in reaching and mobilizing young voters. As parties adapt to the TikTok phenomenon, its impact on European politics is likely to grow in the coming elections.