• Sat. May 4th, 2024

TikTok Lite halts points and rewards system amid EU investigation

BySamantha Nguyen

Apr 24, 2024
TikTok Lite halts points and rewards system amid EU investigation

ByteDance has decided to voluntarily suspend the reward functions of TikTok Lite as they collaborate with the European Commission, which is currently investigating whether the app is complying with its obligations regarding transparency and protection of minors. TikTok Lite is an extension application of TikTok that rewards users for watching and interacting with videos. It is currently in the testing phase in Spain and France.

The reward mechanism in TikTok Lite has specifically caught the attention of the European Union, leading to an investigation to understand its impact on minors and how ByteDance is working to mitigate risks such as addictive behaviors. ByteDance has stated that they always collaborate constructively with authorities and have decided to suspend the reward system on TikTok Lite to address concerns raised.

In a brief statement shared on social media, ByteDance announced the suspension of reward features in TikTok Lite while they investigate the concerns raised by the authorities. The European Commissioner for the Internal Market, Thierry Breton, acknowledged this decision and emphasized the importance of protecting children from potential risks associated with social media platforms.

Breton highlighted concerns about addictive behavior risks and applauded TikTok’s decision to suspend the reward program in the EU. He indicated that cases against TikTok continue due to the platform’s addictive potential and emphasized the need for the Digital Services Law to ensure the safety of the European online space.

By Samantha Nguyen

As a content writer at newsqwe.com, I am passionate about crafting engaging and informative articles that captivate our audience. With a background in journalism and a keen eye for detail, I strive to deliver content that is not only well-researched but also adds value to our readers' lives. From breaking news stories to in-depth features, I take pride in my ability to tell compelling stories that resonate with our diverse audience. When I'm not typing away at my keyboard, you can find me exploring new cafes, practicing yoga, or getting lost in a good book. I am thrilled to be a part of the newsqwe.com team and look forward to sharing my love for writing with all of our readers.

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