Sora, a new video-generating tool launched by OpenAI CEO Sam Altman, is being used to win over movie studios. Altman recently met with Hollywood executives in hopes of convincing them to use this new technology in their production process. Some studios have shown interest in using the tool, believing it could save time and money.

Sora was unveiled by Altman’s OpenAI in February. The tool works by creating realistic videos based on user prompts. These videos can be up to a minute long and include complex scenes with multiple characters, specific types of motion, and accurate details. However, the video generator is not yet available to the public.

During a series of meetings with executives from Paramount, Universal, and Warner Bros Discovery, Altman and OpenAI’s COO, Brad Lightcap, presented Sora and asked for assistance in rolling out the tool. Some studios expressed interest in utilizing Sora in their production process; however, no formal agreements were made.

Following concerns from the industry about the potential impact of AI on the movie business, Altman is now in discussions with Hollywood executives to assure them that Sora will not destroy the industry. This move comes after disruptions caused by major strikes from actors and writers against studios last year.

Sora recently released third-party videos showcasing its capabilities. For example, there were flying pigs and an underwater fashion show demonstrating its ability to create complex scenes with multiple characters and specific types of motion. Other competitors are also working on similar text-to-video tools such as Runway, Emu Video, Lumiere by Google and Meta.

OpenAI has a global deal with Axel Springer’s Business Insider media brand to train its models on its reporting further advancing AI technology for the media industry